A live 3-hour workshop for established experts, executives, and service providers who are ready to turn their decades of experience into a premium program they can sell from any stage — a podcast, a boardroom, a webinar, or a live event.
You've held leadership positions, served in C-suite roles, or built and exited a successful business. You've spent decades earning the expertise you have — and people already respect you for it.
You're done watching far less qualified people on the internet make content and make money when you know you could do a better job. You know something needs to change — you're just not sure what to fix first.
You're tired of selling one-on-one, trading hours for dollars, and you're ready for a premium program that lets you serve at the level you're capable of.
You've been invited to speak, present on podcasts, or pitch in boardrooms — but you're not sure what to say, how to position your offer, or how to turn those opportunities into paying clients.
You may already have an offer that's working — but you know the positioning could be sharper, the conversions could be higher, and you're ready to engineer your next premium program.
You're an author or aspiring author, a licensed professional, a C-suite executive, or a top-tier service provider — and you're ready to step into the light as a leader and build a legacy brand around your life's work.
You're not looking for a side hustle. You're fulfilling a greater purpose — and you want the clarity, confidence, and validation to do it right.
You're looking for a business opportunity or a get-rich-quick shortcut
You don't have real expertise or professional experience to draw from
You're not ready to invest in building something that matters
Here's what I see every week.
Someone with 20, 25, 30 years of experience. They've led teams, built companies, held titles that mean something. People in their industry already know their name and respect what they've done.
And they're watching people half as qualified dominate the internet — making content, making money, building brands — while they sit on a goldmine of knowledge and experience that nobody's buying.
They know something needs to be fixed. They're just not sure what.
Is it the offer? The messaging? The positioning? All of it?
They've tried a few things. Maybe ran a webinar that didn't convert. Invested in a coaching program that handed them templates and wished them luck. Sat through a "build your brand" course designed for 25-year-olds starting from scratch.
None of it worked — because none of it was built for someone at their level.
The real problem isn't a lack of expertise. It's a packaging problem. A positioning problem. An offer-audience mismatch that makes everything downstream — the presentations, the sales calls, the content — feel harder than it should.
They don't need another course. They need clarity on what to sell, confidence to land bigger clients, and validation that their approach is the right one.
That's what this workshop delivers. In three hours.
Package Your Expertise. Position Your Offer. Build Your Brand by Selling It.
Here's what most "build your brand" programs get backwards: they tell you to create content, build a following, and then figure out what to sell.
We flip it.
Your offer comes first. When you know exactly what you're selling, who you're selling it to, and how to say it — the personal brand builds itself through the process of getting out there and positioning yourself in the marketplace.
We start with deep research on your market, your buyers, and the competitive landscape — so your offer isn't built on guesses. It's built on what people are actually looking for and willing to pay premium prices for.
Then we build three things in three hours:
We define who you are in the marketplace, who you serve, and how you transform lives. You'll draft the exact language that makes your audience lean in — the words that give you clarity and confidence while instantly differentiating you from everyone else in your space.
We go beyond demographics into psychographics — the specific problem that triggers a premium purchase, the language your ideal buyer uses, and the trust signals they need before they invest $5K, $10K, or $50K.
This is where we build the actual offer — name, price, promise, deliverables, and your customer ascension path. Not a $97 course. A $5K-$15K premium program structured so your audience says yes before you ever have to "close."
Hands-on, not lecture-style. You're building your offer in real time with direct coaching from someone who's generated over $10 million in sales from offers and closed $90K in her first room of 75 people.
Get access to our proprietary Avatar & Offer tool on authoritybrandbuilder.io — our AI platform where you'll build your buyer avatar and craft your offer in real time during the workshop. This is the same AI-powered system our private clients use to research markets, map buyer psychology, and architect premium offers.
Hero Positioning Statement, Perfect Buyer Profile, and Core Offer Architecture — complete and ready to use. Not a rough draft. A finished, market-ready offer.
Missed something? Want to revisit a framework? The full recordings are yours to keep.
What to do with your offer once you have it — step by step, for the first 30 days after the workshop.
Live coaching on your specific offer, your specific market, your specific situation. This isn't generic advice.
We’re Sonia and James — married, business partners, and the team behind Authority Brand Builder. We bring two very different skill sets to the table, and that’s what makes this work.
Sonia has spent 15 years helping experts find the exact words that make people move. Her first time selling from stage, she closed $90K from 75 people with an offer she’d never tested. Since then, she’s generated over $10 million in sales alongside her clients and developed the frameworks that power this workshop — The Covert Selling Blueprint, The Perfect Pitch, and The Outrageous Offer System. She’s not a marketing theorist. She still sells from stage, still coaches clients, still builds offers — every week.
James spent 20+ years building real companies — cannabis cultivation since the ’90s, helped legalize in Colorado, built a product brand from zero to 300+ stores doing half a million a month. Raised $10 million in capital. Built manufacturing, supply chain, managed teams — the whole thing. Then he built the proprietary AI research platform that powers every tool you’ll use in this workshop, because nothing on the market did the job the way it needed to be done.
Together, the combination is simple: James finds the gap between what you know and what your market will actually pay for. Sonia teaches you how to say it and sell it. And the AI platform keeps working after the workshop ends — refining your positioning, your messaging, and your buyer research every day.
Find your voice. Tell your story. Monetize your mission. That’s the work.
Sarah used the frameworks from just one session to completely reposition her consulting offer — and landed her first premium client the very next day.
Most “build your brand” programs are taught by people who’ve only ever built online brands. They hand you a template, run you through a webinar funnel, and wish you luck.
That’s not what happens here.
Behind this workshop is a team that’s built real companies — brick and mortar, manufacturing, products in over 300 stores. We’ve raised real capital, managed real teams, and learned what actually works by being in the dirt — not just on the internet.
Sonia brings 15 years of stage-tested sales frameworks and the ability to help you find the exact words that make people move. Behind her is a deep research engine — competitive analysis, buyer psychology mapping, market gap identification — powered by proprietary AI tools we built from scratch because nothing else did the job right.
What that means for you: Your offer won’t be built on guesses. It’ll be built on what your market is actually saying, what your competition is missing, and where you have a positioning advantage nobody else can touch. And after the workshop, the AI platform keeps working — refining your positioning, your messaging, and your buyer research every day.
We don’t teach from theory. We build from experience. That’s the difference.
The Outrageous Offer Workshop is free.
Here's why: we know that when we help you build your offer live — when you see the positioning click, when the buyer profile sharpens, when the offer architecture comes together — some of you will want to go deeper with us. That's the business model. We lead with value. You decide if you want more.
No hidden fees. No surprise upsells during the workshop. No "but wait, there's more." You show up, you build your offer, you leave with something real.
Workshop Starts In
“$250,000 in sales without a pitch. The event was only a couple hours.”
“Sonia's system completely changed how I position and sell my programs.”
“I had 9 people waiting to give me $50,000 and I didn't even pitch.”
Yes. Many of our attendees come in with an existing offer that needs sharper positioning, better buyer alignment, or a premium price upgrade. This workshop gives you the framework to rebuild or refine what you already have — and engineer your next offer.
We don't hand you a template. We do live deep research on your market and buyers using AI-powered tools, then build your positioning, buyer profile, and offer architecture together in real time. You leave with a finished product, not homework.
The workshop is coaching-style, not tech-heavy. The AI tools are intuitive and you'll have support during and after the workshop. Most of the work happens through conversation, not software.
You'll receive the full recording, the AI tools, and the 30-day roadmap. But we strongly recommend attending live — the real value is in the coaching and real-time offer building.
Sonia is a speaking-to-sell specialist who's generated over $10 million in sales from offers. She closed $90K her first time on stage and has since helped experts across dozens of industries build premium programs. This workshop is based on the same frameworks she uses with her private clients.
No catch. We lead with value. If you want to go deeper after the workshop — with private coaching, our AI platform, or our full training program — that option exists. But the workshop stands on its own.
March 3rd. Three hours. One finished offer.
You've already done the hard part — building the expertise. Let us help you package it into something the market actually wants to buy.
Reserve Your Free Seat Now Live Workshop — March 3rd, 3:00 PM PST🔒 No credit card required. Instant confirmation.
